Where I Would Start if I Wanted to Market My Therapy Private Practice (And Where I Wouldn't Waste Time)

If I were starting to market my mental health private practice today, I'd be honest with you: it feels overwhelming. There are a million platforms, strategies, and "experts" telling you what you should be doing. But here's what I've learned after building my own mental health blog and creating content around it—you don't need to do everything. You just need to do the right things consistently.

So let me break down exactly where I would start, and more importantly, where I wouldn't waste my time.

Start with Email Marketing for your Therapy Private Practice (Yes, Really)

I know, I know. Email feels old-school. But here's the truth: you own your email list. You don't own your Instagram followers, your TikTok audience, or your YouTube subscribers. If those platforms change their algorithms tomorrow (and they will), you could lose access to the people who care about your work.

This is why I'm obsessed with Flodesk. It's beautiful, intuitive, and makes email marketing feel less like a chore and more like an extension of your brand. You can create stunning emails without needing a design degree, and it doesn't cost a fortune.

Here's what I'd do:

• Create a simple lead magnet—maybe a guide on "5 Signs It's Time to Start Therapy" or "How to Choose the Right Therapist for You." Something valuable that your ideal client actually wants.

• Post pins on Pinterest for that blog post where the lead magnet may live to point people to that blog post > lead magnet > email list.

• Set up a welcome sequence in Flodesk that introduces who you are, what you do, and how you can help them.

• Send a weekly or bi-weekly email with helpful content, personal stories, or gentle invitations to book a consultation.

The goal isn't to be salesy. It's to build trust and stay top-of-mind. When someone is ready for therapy, you want to be the first person they think of.

Use Social Media Strategically (Not Obsessively)

Let me be clear: I don't think you should spend all day on social media. It's a tool, not a full-time job. But it is where a lot of potential clients are hanging out, so ignoring it completely isn't the answer either.

The key is to use social media in a way that doesn't drain you. That means:

• Batch your content. Set aside one or two hours a week to create posts, write captions, and schedule everything out.

• Focus on one or two platforms. You don't need to be everywhere. Pick where your ideal clients are (probably Instagram or Facebook for most therapists) and show up consistently there.

• Repurpose your content. That blog post you wrote? Turn it into a carousel. That podcast episode? Pull quotes for Instagram Stories. Work smarter, not harder.

• Have a content calendar. This way you know what is going out and you don’t have to think about it too much and can focus on your therapy private practice.

  
  

And here's the thing—this is exactly why I created The Content Calendar Mastery Course for Your Private Practice. Because I've seen too many therapists burn out trying to keep up with the latest trends, posting every single day, and feeling like they're failing if they're not going viral.

My course teaches you how to create a sustainable, streamlined social media strategy that actually supports your practice without taking over your life. It's about working with the algorithm, not against it, and making content that connects without the overwhelm.

What I Wouldn't Do (At Least Not Right Away)

Here's what I wouldn't prioritize when starting out:

• Paid ads. They can work, but they're expensive and require a lot of testing. Focus on organic growth first.

• Being on every platform. TikTok, Pinterest, LinkedIn, YouTube—sure, they're all great. But trying to do it all will burn you out fast. Start with one or two and expand later if you want to.

• Perfection. Your first email won't be perfect. Your first Instagram post might flop. That's okay. The goal is progress, not perfection.

The Bottom Line

If I were starting from scratch today, I'd focus on building my email list through Flodesk and showing up consistently (but not obsessively) on social media. I'd create content that helps people, tells my story, and invites them into my world.

And I'd give myself permission to do it imperfectly.

Marketing your practice doesn't have to be complicated or soul-sucking. It just has to be consistent and authentic. And if you need help with the social media piece—because let's be honest, it can feel like a full-time job—that's exactly what my course is for. To give you a system that works without the overwhelm.

You've got this. 💕